Are you selling the right thing in your business to generate income? Are you building a business that you will enjoy a year or two from now?  What kind of business model are you trying to create?   So often we jump into business focused on our idea for what we want to sell. But if we don't actually understand where that fits into the overall landscape of online business, we can struggle, and may end up with a business we hate a few years from now.   In this episode I will walk you through HOW you sell something (the business models) and how to decide WHAT you are selling (the product or service), so you can move forward with clarity and confidence. For the full show notes for this episode, please visit my website: http://christianwomanbusiness.com/30 Overview of Online Business Models Service Provider Model Coaching & Consulting Model Course Creator Model Influencer Model Hybrid Models Note: I mention but do not discus in depth another model: e-commerce or product-based model.   Deciding What You Want to Sell The three things you want to consider when deciding what service, product, or skillset to sell, are: your area of expertise (your skills, experience, education; what you're good at) your passion (something you actually enjoy doing, and could do long term) what others will pay for (if people won't pay for it, it might be a hobby, but it's not a viable income option) How to communicate about what you sell and how you sell it:  I'm putting together a FREE 5-day challenge for you coming up in just a couple weeks. In this challenge, you're going to learn: What to say when someone asks, "so, what do you do?". How to say it confidently… without confusing them. Plus: the secret sauce that will help set you apart! Click here to join the challenge. Connect with Esther: If this podcast was helpful, consider leaving a rating and review on Apple Podcasts or your podcast app. Website Subscribe to my other podcast, The Christian Woman Leadership Podcast Join the FB group Connect on Facebook Connect on Instagram Connect on Clubhouse: @estherl

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