Send us a textWhat if addressing climate change could be joyful rather than overwhelming? Master Certified Coach Don Maruska reveals a revolutionary approach that transforms climate action from a fear-driven burden into an energizing opportunity aligned with what people naturally love doing.Drawing from his book "Solve Climate Change Now: Do What You Love for a Healthy Planet," Maruska explains why traditional climate messaging often fails: fear works only as a short-term motivator before leading to burnout. Instead, he offers a coach-centered "attraction model" that helps clients identify their unique "climate sweet spot" – where personal passion meets meaningful environmental impact.The conversation explores Maruska's Triple A framework (Awareness, Action, and Advocacy) that accommodates different personality types and preferences. Some individuals thrive in direct action like community gardening, while others excel at boosting awareness or advocating for policy change. The beauty lies in starting anywhere within this circle – one engagement naturally leads to expanding interests across all three domains.Maruska directly addresses a common coaching dilemma: should we bring up climate issues if clients don't explicitly request them? He makes a compelling case that raising climate consciousness serves clients' best interests by helping them meet growing consumer expectations, boost employee engagement, and align with younger generations' values. Far from imposing an agenda, climate coaching represents a strategic advantage worth exploring.Most encouraging is Maruska's emphasis on how individual actions multiply. Research shows social movements need only 3.5-25% participation to create tipping points, and simple daily choices around food waste and transportation can collectively save billions of pounds of greenhouse gases. As he wisely notes, "We can't wait for leaders to start the parade – we need to start marching so they'll run to the front."Ready to transform how you approach climate conversations with clients? Connect with Maruska at solveclimatechangenow.com or through the Climate Coaching Alliance to discover how coaching skills are precisely what our planet needs right now.Watch the full interview by clicking here.Find the full article here.Learn more about Don Maruska here.Free resources to help you get started are at SolveClimateChangeNow.comGrab your free issue of choice Magazine here - https://choice-online.com/

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