Meet Paul, a multi-talented American who created the biggest meme in China, by pure accidentIn this episode of China Unpacked, we dive into Paul’s unlikely journey: from growing up in Amish country in the US to moving to China, cracking the code of Chinese social media, and becoming a viral sensation.We talked aboutHow he created the biggest meme in China (and it's not just pure luck!)How major brands and companies hijacked his viral meme for marketing campaigns The intense pressures of China’s social media scene — and Paul’s honest reflections on jealousy, resentment, and coping with viral fameThe painful process he went through to becoming fluent in ChineseWhat the LGBT scene in China is like What he goes though as a drag performer in China

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