In this insightful episode of the Chief Eternal Optimist podcast, we sit down with Dr. James Richardson, author of the acclaimed book "Ramping Your Brand." Dr. Richardson dives deep into the common pitfalls that leaders and businesses face when trying to scale their brands. He emphasizes the importance of mastering the fundamentals and shares his proven framework designed to help anyone succeed in the competitive world of consumer packaged goods (CPG).

Throughout our conversation, Dr. Richardson lays it all out there, discussing why many brands fail to grow sustainably and how to avoid these mistakes. He explains the crucial steps involved in his four-part approach: designing to command a premium, managing small experiments, fine-tuning the conversion playbook, and accelerating to scale. Whether you're a seasoned entrepreneur or just starting, this episode provides invaluable insights into building a brand that not only survives but thrives.

Tune in to learn from one of the leading experts in CPG branding and discover how to transform your business strategies to achieve lasting success. Let's go!

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