Sawyer Schafbuch founded Everydesk, a marketing consultancy aimed to help schools highlight their mission and vision to students and families! So many schools are doing the good work, but don't know how to strategically market their program to the right audience.  Sawyer walks us through why student recruitment needs to be a school's baseline when thinking about their revenue. Filling every seat gives that student access to a high quality education AND helps you meet your budgetary goals. It's a no-brainer!  He outlines common mistakes schools make when it comes to their website and misunderstanding the stages prospective families move through when they first learn about your school. Finally, he offers some quick tips for schools to employ now to maximize their student enrollment: Nurture your prospective families - send an email every other week that is mission aligned Add a "how did you hear about us?" question to your application Tell the story: What does student transformation look like for our students?   LINKS: Everydesk Everydesk student recruitment video series Enrollment Calculator CheckBox Pro

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