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Episode Synopsis "Account Based Marketing In The Channel - Tom Perry"
Running a Partner ABM programme does have it's unique challenges which means that it is crucial to have an ABM expert with not only technical ABM capabilities but also the understanding of marketing through channel. Sherpa has both of these and has brought this experience together in multiple Partner ABM programmes. Join us as our CEO, Tom Perry, shares his knowledge of the channel space, some of the marketing challenges faced and how it can be transformed through ABM
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