How do you build a channel team to support and drive explosive channel growth? Ally Murtlow, Director of National Channel Sales at Dialpad, shares how they grew their channel team by over 400% to manage and drive their channel bookings that are growing 150% year over year.
KEY TAKEAWAYS

Dialpad expanded their channel team from less than 10 people to over 40 in one year 
Ally runs the National Channel Team, each responsible for 2 or 3 Master Agents
13 Regional Channel Managers on the RCM team who each cover their top 40 partners in their patch that they select as their most strategic partners
13 Partner Account Managers (PAMs) are inside channel managers aligned 1:1 with the RCMs, focused on recruting, onboarding, and enabling the rest of the partners
PAMs have at least 5 years of some sort of sales experience, but not necessarily channel experience
Many of their new hires are referred by their tight network of channel partners






LINKS & RESOURCES






Find Ally on LinkedIn
Read about Dialpad’s record channel growth
Learn more about Allbound


The post Ally Murtlow: How to Manage Explosive Channel Growth first appeared on Channel Journeys.

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