Is AI a threat to creativity or the ultimate creative assistant?Shane Hegde, Co-founder and CEO of Air, believes it’s the latter. With roots in creative writing and a career pivot into computer science, Shane set out to build a platform that leverages AI to free creative teams from routine tasks.In this of episode of Change Order⁠, he joins Jason Shuman⁠ to unpack:why every brand needs creativity as an expression of its identitywhy it is a waste of time for companies to try to be the best at everythinghow constantly seeking mentors helps you level upwhy he admires Shopify’s approachhow Air plans to evolve into the platform that takes you from 1 to 100Connect with us here: Shane HegdeJason ShumanChange OrderPrimary Venture Partners00:00:00 Trailer00:00:46 Introduction00:01:01 Ruined by AI?00:06:35 Next gen mass market creative00:12:16 Approaching creative work00:17:09 Evolution and demand00:31:04 100x easier00:36:51 Closed vs open ecosystem00:45:40 Constraints breeds creativity00:53:56 Pushing the envelope more00:59:01 Playing at the bottom01:01:43 Growing up as a founder01:07:55 What would you change?01:13:31 Outro

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