Output, Outcomes, Impact. Those are three strong words that seemingly go well together in any context. But is there a clear difference in each term?Josh Seiden is the author of Outcomes Over Output, and he provides one of the best definitions of outcomes I have ever heard--a change in customer behavior that leads to better business results.In this conversation, we learn how to apply outcomes-based thinking in any business environment along with hearing about a case study that ended in positive results when applying the philosophies in this book.

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