E11: Data Evolution at Certus: Balancing Technology and Human Touch

12/02/2025 19 min
E11: Data Evolution at Certus: Balancing Technology and Human Touch

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Episode Synopsis

In this episode of Certus Unplugged, host Mike Fazio, Co-President of Workforce180 and Metrix Learning, sits down with Alfred McNair, VP of Integrated Marketing and Data Strategy at Certus, for an insightful discussion about data, technology, and business strategy. The conversation covers a wide range of topics, from personal data privacy and the evolution of programming languages to the delicate balance between sales and marketing teams in modern business. Alfred shares his expertise on data maturity in organizations, the role of artificial intelligence in business operations, and how companies can stay competitive in challenging markets through data-driven decision making. 

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