Listen "Quoting Prior Discovery"
Episode Synopsis
When asked about price prior understanding value being sought, advisers need to become educators. Pricing on value for people's life choices is different to pricing on product for people's product choices - the differences need to be explained. This session provides the frameworks that Certainty Advisory teams have effectively used to explain their approach with respect and quickly.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.