ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Luxury Brands Charge 30x: The 4 Rules That Print Profit"
Episode Synopsis
Stop racing to the bottom.
Hermes, Dior, Chanel—premium brands win with demand and supply, not discounts.
In this video I break down 4 principles to charge more, sell out, and build a loyal community that keeps buying.
What You’ll Learn:
1.Why demand is greater than supply sets price (and how to engineer it)
2.How a tiny, passionate community can power a 1 million to 100 million dollar brand
3. The after-sales loyalty play elite brands obsess over
4. The simple innovation flywheel that keeps customers addicted
Chapters:
00:00 Hook: Hermes vs Discounts
00:28 Principle 1 — Demand and Supply 101 (price equals willingness times scarcity)
02:05 Community Before Product (why 250–500 fans can fuel 1 million dollar business)
03:10 Principle 2 — Treat Customers Like Royalty (after-sales greater than new sales)
04:25 Principle 3 — Quality Creates Scarcity (why mass production kills premium) 05:35 Bonus — Continuous Innovation (small upgrades, endless excitement)
06:40 Case Study — AIRZAI (premium fragrance, always sold out)
07:25 Final Word and Action Steps
Action Steps:
.Define your core 250–500 ideal buyers and build a private community.
.Ship fewer, better — cap supply and communicate waitlists.
.Create an elite after-sales experience (surprises, exclusives, concierge).
.Launch micro-innovations each batch (materials, variants, collaborations).
About this video / example We applied these principles at AIRZAI — premium materials, toxin-free scents, small-batch production — so we sell out every drop.
🔗 Follow Muneeb Mushtaq:
📱 Instagram: https://instagram.com/muneebmushtaq
🎯 TikTok: https://tiktok.com/@muneebmushtaq
💼 LinkedIn: https://linkedin.com/in/muneebmushtaq
📺 YouTube: https://youtube.com/@MuneebMushtaq
Call to Action If you’re done competing on price, comment "PREMIUM" and tell me your product. I’ll reply with one way to raise your prices this month.
#PremiumBranding #LuxuryMarketing #DemandAndSupply #PricingStrategy #CustomerLoyalty #CommunityBuilding #ScarcityMarketing #D2C #FounderAdvice #BrandStrategy
Hermes, Dior, Chanel—premium brands win with demand and supply, not discounts.
In this video I break down 4 principles to charge more, sell out, and build a loyal community that keeps buying.
What You’ll Learn:
1.Why demand is greater than supply sets price (and how to engineer it)
2.How a tiny, passionate community can power a 1 million to 100 million dollar brand
3. The after-sales loyalty play elite brands obsess over
4. The simple innovation flywheel that keeps customers addicted
Chapters:
00:00 Hook: Hermes vs Discounts
00:28 Principle 1 — Demand and Supply 101 (price equals willingness times scarcity)
02:05 Community Before Product (why 250–500 fans can fuel 1 million dollar business)
03:10 Principle 2 — Treat Customers Like Royalty (after-sales greater than new sales)
04:25 Principle 3 — Quality Creates Scarcity (why mass production kills premium) 05:35 Bonus — Continuous Innovation (small upgrades, endless excitement)
06:40 Case Study — AIRZAI (premium fragrance, always sold out)
07:25 Final Word and Action Steps
Action Steps:
.Define your core 250–500 ideal buyers and build a private community.
.Ship fewer, better — cap supply and communicate waitlists.
.Create an elite after-sales experience (surprises, exclusives, concierge).
.Launch micro-innovations each batch (materials, variants, collaborations).
About this video / example We applied these principles at AIRZAI — premium materials, toxin-free scents, small-batch production — so we sell out every drop.
🔗 Follow Muneeb Mushtaq:
📱 Instagram: https://instagram.com/muneebmushtaq
🎯 TikTok: https://tiktok.com/@muneebmushtaq
💼 LinkedIn: https://linkedin.com/in/muneebmushtaq
📺 YouTube: https://youtube.com/@MuneebMushtaq
Call to Action If you’re done competing on price, comment "PREMIUM" and tell me your product. I’ll reply with one way to raise your prices this month.
#PremiumBranding #LuxuryMarketing #DemandAndSupply #PricingStrategy #CustomerLoyalty #CommunityBuilding #ScarcityMarketing #D2C #FounderAdvice #BrandStrategy
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