Episode 16: Consumer Choice

Carpool Chats
19/12/2020 32 min Episodio 16
Episode 16: Consumer Choice

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Episode Synopsis

Originally recorded on December 14, 2020. Choosing an innovation that is rationally better in terms of performance, cost or the environment does not always come intuitively or naturally to most of us. We spoke with Matthew Willcox, author of the best selling book, "The Business of Choice." He breaks down behavioral principles that transportation-energy stakeholders should think about to ensure their innovations are adopted.

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