Joshua Muskin from Geneva Global talks about the incentives and biases that cause programmers to design "hothouse flowers"--projects that will only work inside the special resource and attention environment of a startup and a pilot. To get to scale, you need to think beyond the hothouse, to what will work under the hardest conditions, not the easiest ones. Who scales, what resources they have, and what their goals and incentives are contribute so much more to scale than having an elegant solution from the outside. "Be more trust based" is just one of Joshua's tips on how to succeed in creating something that could scale.

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