The conversation discusses the effective, efficient, and reliable introduction and launch of a new product in a new market, focusing on five key tips. These tips include starting small, leveraging manufacturing best practices, determining what is 'good enough' for the new market, using the right suppliers, and maintaining tight communication and collaboration between product development, business, and manufacturing functions.

Takeaways:
- Starting small and validating the market before investing heavily in capital is crucial for a successful product launch.
- Leveraging manufacturing best practices and determining the quality and reliability standards for the new market are essential for delivering a high-quality product.
- Selecting the right suppliers for the application and maintaining tight communication and collaboration between key stakeholders are critical for an effective product launch.
- Collaboration between design, business, and manufacturing functions is imperative.

Keywords
product launch, new market, manufacturing best practices, market validation, supplier selection, communication and collaboration

About Edison:
Edison Manufacturing & Engineering is a niche contract manufacturer, focused on flexible and capital efficient assembly of complex mobility and mobility-adjacent products that are not well suited for highly automated production. Assembly, upfit, and retrofit for autonomous vehicles is one of Edison's core businesses, and is an area in which Edison has significant experience and expertise.

Edison website: ⁠⁠https://edison-mfg.com/⁠⁠
Edison LinkedIn: ⁠⁠https://www.linkedin.com/company/70992427/⁠⁠
Brandon Bartneck LinkedIn: ⁠⁠https://www.linkedin.com/in/brandonbartneck/

Ver todos los episodios