Marketing Communication Executive-in-Residence, Mike McGuirk demystifies "Big Data" and explores how companies are leveraging analytics to better identify and act on customer insights.

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Executive-in-Residence McGuirk teaches courses that help students bridge the gap between the art and science of marketing. He brings 25+ years of experience helping Fortune 1000 clients identify customer insights that lead to highly successful data-driven sales, marketing and customer experience programs. Consistently recognized by clients and colleagues for his analytic thought leadership across a broad set of industries. He has led analytic consulting engagements at companies such as: General Motors, Harley Davidson, Dunkin Donuts, CVS Pharmacy, British Petroleum, McDonalds, OnStar, Extended Stay Hotels, Volvo, Cigna Insurance, Microsoft and many not-for-profit organizations. He has deep expertise in descriptive, predictive and prescriptive analytic techniques. He also has a proven track record of building and leading successful analytic consulting practices across multiple firms. He was most recently a Partner at iKnowtion (acquired by TTEC) and has led analytic consulting teams at Epsilon and multiple start-ups. He is passionate about analytics and evangelizing the adoption of analytic principles at progressive, customer-centric organizations.

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