Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)

Campaign Trend Podcast
01/05/2024 25 min Temporada 1 Episodio 115
Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)

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Episode Synopsis

Have a question, comment, idea or suggestion? Send us a text.Our guest today is Zack Roday, Partner at Ascent Media, he’s been a communicator on Capitol Hill and the campaign trail for many years, including Joe O’Dea for Senate where he was campaign manager, the House Energy and Commerce Committee, and the Republican Attorneys General Association.In our conversation, we dive into strategies for overcoming the fragmented media and platform landscape and how to create content that cuts through.Axios: Shards of glass: Inside media's 12 splintering realitiesVisit our website: CampaignTrend.com

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