Call To Action

Call To Action

Por: Giles Edwards
Feel better about marketing™
The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.

It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.

UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
175 episodios disponibles

Latest episodes of the podcast Call To Action

Mostrando página 5 de 9

95: How to explain data in a way people ACTUALLY understand with Dr Grace Kite, Econometrician 09/09/2022
94: Top strategist Tom Roach on why siloing creative, strategy, and media is NONSENSE 26/08/2022
93: Meet Marc Lewis, the man behind the world's most awarded ad school 12/08/2022
92: Industry legend Cameron Day on writing his Advertising Survival Guides 29/07/2022
91: How studying songwriting makes you a better copywriter with Carolyn Barclay 15/07/2022
90: Why your ad being EXPENSIVE and IGNORED might be a good thing with strategist Alex Murrell 01/07/2022
89: Why discounts destroy brands with "revenue architect" Dave Wakeman 17/06/2022
88: Why there's never been a more exciting time to be a media planner with Rich Kirk, Zenith 03/06/2022
87: TikTok sensation Rob Mayhew on how to win at LinkedIn 20/05/2022
86: Why you can't sell tea bags in Sudan (and other lessons from a career spanning four continents) with marketer Keerti Nair 06/05/2022
85: TBWA/Chiat/Day's Chief Creative Officer, Amy Ferguson, on how to hack the Super Bowl 22/04/2022
84: How to adopt a 2-speed strategy with professional services marketer, Lee Grunnell 08/04/2022
83: Stopping ad agencies becoming the least creative places on earth with Laura Jordan Bambach, Chief Creative Officer at Grey London 25/03/2022
82: One of Britain's most awarded copywriters, Nick Asbury, dismantles brand purpose 11/03/2022
81: Professor Karen Nelson-Field schools us on all things attention 25/02/2022
80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out. 17/02/2022
79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible 11/02/2022
78: Using game theory to make better decisions with strategy & risk expert, Andrey Ivanov 28/01/2022
77: Why everyone is BOTH right AND wrong about loyalty with John Lyons 14/01/2022
76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm 26/11/2021
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