ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Turning Barriers to Purchase into YOUR Competitive Advantage"
Episode Synopsis
In a marketplace where most products and services are virtually indistinguishable, competition often comes down to price. But smart businesses know there’s a better way. In this master class, CaliBiz Podcast host Ken Alan reveals how to gain a competitive edge by identifying and removing the hidden barriers that prevent customers from saying “yes”—barriers your competitors likely overlook. These insights aren’t just for sales; they also apply to HR recruitment and purchasing workflows.
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