Episode 01 | Deke Smith: From First Cost to Total CostAt Café Zai, conversations spark change. In this premiere episode, Deke Smith brings decades of insight to the table.A longtime advocate for BIM, digital twins, and total cost of ownership, Deke shares hard truths about why the built environment keeps falling short. From the roots of outdated business processes to the misuse of AI and the myth of "Hollywood BIMs," this episode cuts through the industry noise.Key themes:Why fragmented data and contracts limit progressThe real potential of AI, if the data is trustworthyHow owners can drive change by asking better questionsWhy total cost of ownership must replace first cost thinkingThe untapped leadership potential of universities and public institutionsIf you care about how buildings perform, who they serve, and how the industry must evolve, this conversation is your starting point.More about Deke here:https://www.linkedin.com/in/danaksmith/

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