Today we're chatting with Alison from Water Camp, whose collection of 1950s fishing cabins on Torch Lake, Michigan, beautifully balances modern comfort with vintage charm. From her thoughtful perspective on embracing imperfection to her three core values of rest, connection, and exploration, Alison shares how authenticity in hospitality often means resisting the urge to make everything perfect. We'll explore how she transformed three aging lakeside cottages into spaces that honor their historic roots while meeting modern expectations, and why sometimes the most memorable stays aren't about luxury - they're about character.For anyone questioning the balance between renovation and preservation, wondering how to build a business that aligns with their values, or seeking to create experiences that feel both polished and approachable, this conversation offers both practical insights and philosophical wisdom. We'll dive into everything from the financials of hosting to the importance of giving back, and why sometimes the hardest part of growth is knowing when to say no.IG HANDLES@water_camp@cozyrockcabin@cozycampsebec@cozycabinbooneBOOKING SITESWater Camp Direct Booking: https://watercampstays.com/book-nowBirch Cottage: https://www.airbnb.com/rooms/49837024?fbclid=PAZXh0bgNhZW0CMTEAAaYmOHhi1xikTWnEhgh5pZ-mQfFNK8dGP4cibbYDLpcaCZmV3-Fygy_ui10_aem_omrkzWfF_xATe7cBD0lNnA&source_impression_id=p3_1739320076_P3PVmBwE2lZ2DFvBCedar Cabin: https://www.airbnb.com/rooms/44088764?fbclid=PAZXh0bgNhZW0CMTEAAaa9iyrIVhEWn4t12D_dUBruh1wm48IbfkNo6g9alJu2CIWP2sU4UgGDc8Q_aem_diwyrG2KaS59CCkDb49vVABlue Spruce Cottage: https://www.airbnb.com/rooms/547772400314458231?fbclid=PAZXh0bgNhZW0CMTEAAaaW8D3tK2b7dpUqxFKCR41k_ujW-vi2lUEc2XvTd8oRMk94KOg4ftchKug_aem_xSdDThzPaTCajHiXIufOrA&source_impression_id=p3_1739320112_P3gGZPoVhSvi9GFJCozy Rock Cabin: https://staycozycabin.holidayfuture.com/listings/311027Cozy Cabin Boone: https://staycozycabin.holidayfuture.com/listings/311026Cozy Camp Sebec: https://staycozycabin.holidayfuture.com/listings/311051Cozy Rock Website: http://www.staycozycabin.comBook a Cabin Consultation Here:  http://www.staycozycabin.com

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