Episode #82 Todd Kaplan

05/10/2023 26 min
Episode #82 Todd Kaplan

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Episode Synopsis

Few brands are as recognizable as Pepsi. Todd Kaplan, Pepsi’s Chief Marketing Officer, joins Scott to discuss the ins and outs of guiding an iconic brand. Todd shares insights on lifestyle marketing, connecting with consumers, data-driven decision-making, brand identity, and the “Three Truths” of effective creative strategy.