Overpromising But Underdelivering: Is Hype Hurting Your Brand?

Byte Sized Strategy
23/11/2021 33 min Episodio 3
Overpromising But Underdelivering: Is Hype Hurting Your Brand?

Listen "Overpromising But Underdelivering: Is Hype Hurting Your Brand?"

Descargar episodio Ver en sitio original

Episode Synopsis

Ground breaking. Revolutionary. Best-in-class. Are these words you'd hear in a late-night informercial or ones you should be using to describe your offerings? In this episode, we examine "affective misforecasting," a concept presented in an article by Vanessa M. Patrick, Deborah J. Macinnis, & C. Whan Park.
 

More episodes of the podcast Byte Sized Strategy

Black Friday Debrief: The Bad & The Ugly of Email Marketing 29/06/2022
Striving For Balance & Shifting Priorities: Productivity & Time Management As A Solopreneur (Part 4) 29/06/2022
Defining “Enough”: Productivity & Time Management As A Solopreneur (Part 3) 27/04/2022
Productivity Shame & Busyness As A Status Symbol: Productivity & Time Management As A Solopreneur (Part 2) 20/04/2022
Where Has The Time Gone? Productivity & Time Management As A Solopreneur (Part 1) 12/04/2022
Branding Lessons From Uber 06/04/2022
5 Ways COVID-19 Changed Ecommerce (And How To Keep Up As A Small Business) 22/03/2022
Customer Success For Small Business Owners: Helping Clients Succeed When You’ve Got Limited Resources 15/03/2022
How To Say Sorry: 8 Tips For Providing Positive Customer Support Experiences 08/03/2022
Digital Security Essentials For Solopreneurs, Micro-Business Owners, And...Well, Everyone! 01/03/2022
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA