Today I talk to Peta O’Brien-Day. Peta is a brand messaging strategist and conversion copywriter who works with socially conscious brands, helping them weave their values into their messaging – without getting cancelled. She’s the host of The Soap Box Podcast, and runs The Soap Box membership – both of which aim to help smaller socially conscious businesses feel more confident talking about causes they care about. Peta spent 15 years as a youth worker and teacher, honing her empathy and communication skills before moving into marketing. Listen up to hear Peta talk about how the education system can hinder progress, struggling to find a work-life balance, and the challenges of juggling a teaching career when you’re a newly widowed parent of a small child. She also discusses the copywriting course she’d recommend for beginners and how to find what you’re good at. We also dig into handling finances, networking, having difficult conversations and overcoming imposter syndrome. =========== Sign up for Peta’s free workshop ‘How to have better conversations – in real life AND in your business’ on 30th May 2024 at 7.30pm. Register here: https://dogged-composer-9633.ck.page/7ab453c80d Visit Peta’s website here: https://wordsbypeta.com Find her on InstagramConnect with Peta on LinkedIn ============ Copywriting courses mentioned in today’s podcast Alex Cattoni’s Copy PosseComprehensive Copywriting AcademyThe Copywriter ClubCopy School (Copyhackers)  ============== Don’t forget to subscribe in your podcast player and recommend the podcast to other teachers you know.  Follow us on Instagram: @byeteachinguk Sign up for our weekly newsletter. Music and audio editing by Simon from Escape from the Giant Bubble follow them onInstagram @escape_from_the_giant_bubble Got a question you’d like answering on the podcast? Email me andlet me know at [email protected] Hosted on Acast. See acast.com/privacy for more information.

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