CRM buzzword destruction and deconstruction - with Thomas Wieberneit

Busting the omnichannel - enterprise hacks and chats
06/06/2021 1h 7min Episodio 96
CRM buzzword destruction and deconstruction - with Thomas Wieberneit

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Episode Synopsis

In this "blogs that matter" edition of hits/misses video, we'll dig into several of CX gadfly Thomas Wieberneit's notable blog posts. Join this free-for-all as we talk about how NOT to manage your customer journeys, why we DON'T want a 360 degree view of the customer, and why "ecosystems" are not what they appear. Sound like fun? Yes, you can get Busting the Omnichannel on iTunes.

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