This week, David DeCelle is joined by Michael Barbarita on the Business with the Boys podcast, discussing his entrepreneurial journey.  Michael, a Babson College accounting graduate, grew Ski Town USA from $2.5 million to $8 million in five years and sold it. He also launched Cookies to Scoop, featured on QVC, and Freedom Therapy Center.  Michael emphasizes the importance of unique business strategies, such as the 80/20 rule and the seven-step pathway to profit, which includes leads, conversions, closing, client retention, and frequency of sale.  He also highlights the significance of understanding customer lifetime value and the five components of a compelling offer: urgency, risk reversal, added value, packaging, and indifference. ---- Connect with Michael: LinkedIn: https://www.linkedin.com/in/michaelbarbarita/ Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

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