Special shout out to our good friend and advocate Aaron Newell from Elite Nutrition for connecting us with Steve Lucchino for today's episode! Steve Lucchino, owner of Elite Nutrition and Peak Vitality, shares his journey from working in his father's painting business to becoming a nutrition coach and business owner. Steve emphasizes the importance of work ethic, education, and systems in business success. He discusses the impact of COVID-19 on his business, the benefits of supplements like creatine and NAC, and the significance of habits in personal and professional growth. Steve also touches on the challenges and successes of franchising and the importance of maintaining brand integrity. Key takeaways include: 0:00:00 - Introduction of guest Steve Lucchino, owner of Elite Nutrition 0:04:11 - Acknowledgement of podcast sponsor Land Jet and Aaron Newell 0:06:12 - Steve Lucchino shares his background and early work experience  0:13:09 - How he and his business partner started Elite Nutrition 0:18:20 - The importance of work ethic and discipline 0:21:51 - The journey of owning and operating Elite Nutrition 0:30:00 - Discussion around Steve Lucchino "Right Wing Formulations" supplement brand 0:49:06 - The process of working with clients on nutrition and fitness 0:56:31 - Benefits of supplements like NAC 1:00:18 - Discussion on Steve Lucchino's passion for his work 1:06:28 - The book "The Power of Habit" Connect with Steve: Website: https://www.elitenutritionomaha.com/team/ Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: [email protected] Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: [email protected]

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