Our logo and our brand are often confused as being the same thing. To clear this up, I am joined by professional graphic designer Amanda Hargraves from Creative Cause. She explains why a logo is merely a trigger while the brand is the actual experience your customer feels.We discuss the psychology behind colour selection (why accounting firms use blue and fast food chains use red) and why picking colours just because they look nice is a mistake. Amanda shares her insights on how industry giants like Apple create tribe-like loyalty through consistent experiences rather than just clever design.We also cover the shift in modern business where personal branding and authentic relationships (even for plumbers and trades) are becoming more valuable than technical skill alone. Amanda shares her background working with major charities and how those lessons in connection apply to every small business owner.If you'd like to get in touch, I'd love to hear from you!You can visit http://businessunlocked.com.au or shoot an email to [email protected] is a Podvan Media production.

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