Sales Information Transparency Explained Insights from Prof. Noam Shamir

19/11/2025 32 min
Sales Information Transparency Explained Insights from Prof. Noam Shamir

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Episode Synopsis

Prof. Noam Shamir, Associate Professor of Operations Strategy at the Coller School of Management, Tel Aviv University, shares key insights from his research study titled “Sales Information Transparency and Trust in Repeated Vertical Relationships.”

Prof. Noam Shamir's groundbreaking research on sales information transparency and trust in vertical relationships addresses one of the most pressing challenges in modern supply chains: how independent companies with competing interests can collaborate effectively. Rooted in real-world experience and refined over 15 years of academic inquiry, his work challenges conventional assumptions about information sharing, revealing that transparency's true value extends far beyond demand forecasting. Through rigorous theoretical modeling and practical insights, Prof. Shamir demonstrates that when supply chain partners engage in repeated interactions and share strategic sales information, they unlock greater efficiency, build mutual trust, and create win-win opportunities though paradoxically, perfect transparency isn't always the answer. His research illuminates why strategic ambiguity sometimes outperforms complete disclosure, and how the interplay between trust, contract design, and bargaining power shapes outcomes for manufacturers, retailers, and ultimately, the entire supply chain ecosystem.

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