In the journey of entrepreneurship, creating a thriving business from an existing product requires a unique set of skills and a keen understanding of market needs. In this episode, we dive into the incredible story of Jesslyn Rollins, the CEO of BIOLYTE®, a family-owned business that originated from her father's innovative idea. From grassroots efforts of selling the product out of her car to now boasting over $22 million in annual revenue, Jesslyn shares the invaluable lessons she learned along the way. You can find show notes, resources and more at: https://tinyurl.com/yc3wx5m3 

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