He built endurance athletes, powered triathlon empires, and helped brands like Pepsi and Samsung enter the world of speed. Now Lee Zohlman—the man behind Formula E’s Americas partnerships—joins Vincenzo Landino and Lali Michelsen to talk about:How saying no to the wrong deal doubled his career trajectoryWhy partnerships, not sponsorships, define the next era of motorsport businessFormula E’s billion-impression growth story (and what it teaches every brand)How the electric series plans to conquer the Americas—Miami, Mexico City, São Paulo and beyond

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