Ashley Campusano went from working as a mental health counselor to thriving freelance copywriter and copy coach to working in-house in the tech industry. And she did it without selling out or losing an ounce of herself or her soul.Ashley is a massive proponent of building a business around who you really are and taking a job only with a company that loves you for who you really are. Otherwise, you’ll end up with a business or a job you hate.From the episode: “She [Ashley’s client] wanted to appeal to people who don't look like her. So she wanted to sound like people who don't sound like her. So I'm like, ‘Don’t do it, girl. Cause then you're going to hate your business. You're not going to want to do it. And you're going to get clients who are going to just, they're only going to be liking you for this fake version you gave them.’” -Ashley CampusanoAshley lives what she teaches. Most of her clients were referrals from fellow copywriters who knew she’d be the right fit for these clients. And the company she works for found her on LinkedIn, reached out to her, and offered her more money than she asked for.Ashley has used her coaching skills and copywriting skills to advocate for and promote people and products she is passionate about, especially businesses owned by people of color  and natural products. Whether you have your own business, work in-house, do freelance work, or are considering getting into copywriting, you will find something to inspire your path from Ashley!In this episode, you’ll hear:Why Ashley prefers the EPO framework of marketing and sales (empathy, possibilities and opportunity) to one of fear and shamingHow Ashley stumbled into copywriting as a career after previously working as a mental health counselorWhat huge lesson Ashley learned from spending most of her first-year copywriting earnings on more courses, webinars, and trainings How to use your copywriting skills for people, products, or causes you are passionate aboutHow Ashley has coached her clients and colleagues to be 100 percent true to themselves at work and when building their own businessAshley Campusano is a copywriter and copy coach for businesses looking to make money online. She is also an in-house copywriter in the tech industry. Connect with Ashley:https://www.kitcatcopy.com/[email protected]: The views and opinions expressed by the guest in this program are those of the speaker and do not necessarily reflect the views or positions of the host Jasmine Love or Business Models for Creators.Watch Business Models for Creators on YouTube!

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