Show Notes: In this episode, Heidi sits down with Joyshree Reinelt, co-founder and “business humanizer” at Innate Motion, for a powerful conversation about putting people back at the heart of business.Joyshree unpacks what it really means to humanize a brand and why empathy isn’t just a buzzword but a strategic advantage. She dives into how companies can shift from being purely profit-driven to becoming truly purpose-led, and what it takes to stay relevant in a constantly evolving market.We explore the role of cultural intelligence, how identity shapes branding, and why deep listening is a superpower when it comes to building meaningful business relationships. Joyshree also shares the behind-the-scenes growth story of Innate Motion and the intentional strategies they’ve used to grow while staying authentic to their mission.If you're looking to build a brand that connects on a deeper level, this is a conversation you don’t want to miss.To connect with our guest, click on the links below:LinkedIn:  https://www.linkedin.com/in/joyshree-reinelt-9b4a354/Website:  https://www.innatemotion.com/Connect with me:Spotlight to Scale: Spotlight to Scale BlueprintLinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

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