Ever wonder why some brands instantly grab attention and others barely get a glance? It’s not just about what they say, but how they make you feel.In this episode marketing expert Tom Ruwitch breaks down why facts alone won’t convert your audience and how emotion is the real driver behind buying decisions. If you’ve been stuck in the “info trap,” thinking that tips and knowledge are enough to attract clients, this conversation is your wake-up call.We dive into how storytelling and emotional triggers can transform your marketing from forgettable to magnetic. Tom shares his 3E Framework for crafting content that doesn’t just inform but inspires action. He also shares tips on how to choose the right stories for your content. If your marketing feels like a struggle, chances are you’re focusing too much on what you do and not enough on why it matters to your audience. Shift the focus from facts to feelings, and you’ll create content that doesn’t just inform but inspires.For full show notes and links, please visit: https://samanthariley.global/podcast/623Join us for our free online workshop, “Plan Your 2026 for Consistent $30K Months” Workshop.  Learn more and register here >> https://samanthariley.global/2026-plan-workshopGot questions or want more business growth content? Follow us over at @thesamriley and @leonflittonMentioned in this episode:Plan Your 2026 for Consistent $30K Months Workshop

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