ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Difference Between Strategy & Tactics"
Episode Synopsis
Do you ever feel unsure about what to work on next—or wonder if your team is focusing on the right things? In this episode of The Business Growth Blueprint, BJ O’Neal unpacks the critical difference between strategy and tactics. Without a clear strategy, you risk working hard but going nowhere. This episode will help you zoom out, build with clarity, and lead with intentionality as a faith-driven business owner.
What You’ll Learn in This Episode:
Why tactics without strategy can leave your business directionless
The blueprint vs. hammer analogy: strategy is the vision, tactics are the tools
The definition of strategy: the “what” and the “why” behind your long-term direction
A practical way to build profitability 1% at a time using the “staining the porch” example
The definition of tactics: the “how” and the “doing” behind your execution
How to assess if you’re being strategic or just staying busy
The danger of falling into reactionary mode with things like websites, sales hires, and shiny tools
Biblical Tie-ins:
Proverbs 16:3 – “Commit your works to the Lord, and your thoughts will be established.” This verse encourages faith-driven business owners to submit their long-term plans to God for clarity and alignment.
Luke 14:28-30 – “For which of you, intending to build a tower, does not sit down first and count the cost...” This passage is a reminder to count the cost before taking action—aligning tactics with the larger vision.
3 Questions to Ask Before You Act:
Does this contribute to long-term success?
Is this a distraction in disguise?
If I did nothing with this for one week, would I still have the same excitement as I do today?
Action Step:
Block time this week to revisit your long-term strategy. Write down where you want the business to go, why that direction matters, and what success looks like. Then review your current projects and see if they actually serve that vision.
Join the Community:
Visit www.learnbusinessmastery.com to join Beyond the Blueprint and get access to coaching tools, clarity frameworks, and a like-minded community of Christian business leaders.
What You’ll Learn in This Episode:
Why tactics without strategy can leave your business directionless
The blueprint vs. hammer analogy: strategy is the vision, tactics are the tools
The definition of strategy: the “what” and the “why” behind your long-term direction
A practical way to build profitability 1% at a time using the “staining the porch” example
The definition of tactics: the “how” and the “doing” behind your execution
How to assess if you’re being strategic or just staying busy
The danger of falling into reactionary mode with things like websites, sales hires, and shiny tools
Biblical Tie-ins:
Proverbs 16:3 – “Commit your works to the Lord, and your thoughts will be established.” This verse encourages faith-driven business owners to submit their long-term plans to God for clarity and alignment.
Luke 14:28-30 – “For which of you, intending to build a tower, does not sit down first and count the cost...” This passage is a reminder to count the cost before taking action—aligning tactics with the larger vision.
3 Questions to Ask Before You Act:
Does this contribute to long-term success?
Is this a distraction in disguise?
If I did nothing with this for one week, would I still have the same excitement as I do today?
Action Step:
Block time this week to revisit your long-term strategy. Write down where you want the business to go, why that direction matters, and what success looks like. Then review your current projects and see if they actually serve that vision.
Join the Community:
Visit www.learnbusinessmastery.com to join Beyond the Blueprint and get access to coaching tools, clarity frameworks, and a like-minded community of Christian business leaders.
In God we trust