Kevin Davis is the founder of PaidTraffic.com which is one of the top Facebook Ad Agencies in the world. Together we talk about how business owners can use their existing email lists and databases with Facebook custom audiences to increase sales. Show Notes: 00:04 Episode summary and highlights 00:45 Kevin’s intro and experience with Facebook advertising 03:06 Understanding Facebook custom audiences 04:21 Why custom audiences are the springboard to running any type of ads 05:30 How newer businesses can use this technique 06:57 The process to implement custom audiences 08:54 What type of ads you should start with 11:20 The main reason why paid traffic fails… 14:40 What metrics to understand in your business 17:55 Starting out with smaller budgets 20:03 The challenges most people face when running ads 22:55 Surprise method that got great results 27:49 Kevin’s 3 BIG TIPS 30:19 Why you should be using Google Analytics 30:45 Say thanks to Kevin on www.paidtraffic.com and subscribe to his YouTube channel https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw   Resources: www.paidtraffic.com https://www.youtube.com/channel/UChDzRR2bSXkrDVKexgrlWpw

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