One of the most common business discussions I see online is about rates - how to price your services, how to get clients to pay what you’re worth, and why sometimes you have to say no and walk away.
This especially happens with those who are just starting out. There seems to be an inherent fear that if you charge too much, you won’t get any clients and your business will fail. But it’s so much harder to sustain a business when you’re undervaluing your services. You have to work twice as hard, and who wants to do that?
00:26 “I can’t charge that much” is usually more about imposter syndrome than the value of your services.
01:01 The right client is not going to trust someone whose rates are too low.
01:54 Charging low rates makes it harder for you to charge more in the future, can be a strain on your mental health, and can hurt your entire industry.
02:48 “If I do a job in 30 minutes, it’s because I spent 10 years learning how to do that in 30 minutes. You owe me for the years, not the minutes.” - Davy Greenberg
03:31 Charge project rates versus hourly so you aren't penalized for efficiency.
04:40 Rates should be based on a number of factors - your experience, skill level, expertise in a specific industry, and market value. Do your research.
06:02 Don't underestimate the value of your time, and make sure you and your client are on the same page about what they are paying for and what you are delivering.
06:42 Be confident that you are worth it and you will connect with the people who understand and appreciate you for what you have to offer.
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