As you're building your marketing strategy, are you incorporating paid advertising? Paid ads offer an opportunity to convert your audience into customers when done right. In today's episode, Google Ads consultant Olivia Lawson joins us to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Listen in as she walks us through the different advertising channels to consider for different campaigns, and how to determine which is the right fit for you!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Mentioned in this EpisodeJordan GillRelated EpisodesSimple SEO Series: On-Page SEOSimple SEO Series: Getting Started with SEOSimple SEO Series: SEO Best Practices for PhotographersConnect with OliviaWebsite: olivialawson.coIG: @olivialawson.coThreads: @olivialawson.coGoogle Ads ROI Calculator

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