JCDecaux's Martin Sabbagh on the advertising landscape

Business Extra
10/08/2017 26 min
JCDecaux's Martin Sabbagh on the advertising landscape

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Episode Synopsis

Episode 30: Host Mustafa Alrawi speaks to Martin Sabbagh, the Middle East chief executive of JCDecaux, the global outdoor advertising group. Mr Sabbagh offers some fascinating insights into the current trends impacting his industry, which is often a bellwether for the wider economy. It is also a time of technological disruption which has resulted in fresh challenges and opportunities for JCDecaux.

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