How effective really is your website? If you haven't thought about it that much, then you're not taking advantage of one of your best sales tools. Irwin Hau is not just any website designer. He matches the psychology of consumer behaviour with the magic of website tools to create a first-rate customer experience – all of which translates to sales. For the average business owner, you don't necessarily have to build a website from scratch. Irwin provides some practical tips you can use today to improve your current website.See omnystudio.com/listener for privacy information.

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