If you’re an entrepreneur and you’re building a personal brand, you probably asked yourself how you should name your business. You may have asked yourself questions such as: Shall I name my company using my own name? Shall I name it using generic words? Shall I give it the name of the course I’m launching? I have gone through the trademark registration process for my previous business’s brand name, and I also went through the same process for my current coaching business; therefore, in today’s episode, I will share my biggest takeaway on this experience. This is the last episode of season 1. I'm already preparing season 2! If you'd like me to cover a topic or question, send me a DM on Instagram @maika.endo

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