Aman believes that there is a CRM available for every business owner. A professional integration consultant can help pick the right one because he or she will have experience of working with multiple CRM solutions. He thinks two common reasons CRM implementations fail are lack of standard operating process and top management not using the system themselves. He also sees that many struggling business owners are self employed and micro-manage most of the tasks. So they don't own businesses in a true sense. He suggests that to be successful and scale, it is better to macro manage.

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