Missouri Business Alert’s Speaking Startup podcast explores news and issues important to Missouri entrepreneurs.

In this week’s episode, we look at the ad-tech industry. The web provides an unprecedented opportunity for advertisers to collect user data and more effectively advertise to them. But has this model grown old? The rundown:

• A roundup of this week’s startup news from across the state
• We check in on Invisibly, the ad tech startup founded by St. Louis entrepreneur Jim McKelvey, following a speech from McKelvey at Missouri S&T.
• We talk to Amos Angelovici, founder of Columbia-based startup AdSwapper, about rewarding users for consuming ads.
• Columbia Missourian general manager and digital advertising consultant Bryan Chester discusses what ad tech means to publishers.
• A look at numbers in the news and important upcoming events

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