Sander Belaen is an entrepreneur who saw an opportunity in the world of online reviews. After seeing how a simple testimonial on Instagram led to a new customer for his friend's catering company, Sander began researching review software and found that there was no dominant player in the market. He saw a chance to make a real difference and started building his own review platform. With a focus on organic growth and improving upon current tools, Sander is passionate about making online reviews more useful for businesses and customers alike. What else I like about Sander is the fact that he's also a "coffee enthusiast" - Here I'm giving a shout out to my very first expert guest David Ketchen!

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