#7: EXPERT: Doing Well by Doing Good and Purpose-Driven Innovation: Lorena Muñoz

18/11/2025 34 min Episodio 7
#7: EXPERT: Doing Well by Doing Good and Purpose-Driven Innovation: Lorena Muñoz

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Episode Synopsis

In this episode of Business as Unusual, host Sara Fossum sits down with Lorena Muñoz from Bright Products, a company designing solar solutions for humanitarian settings. With a rare background bridging human rights, sustainable business, and product development, Lorena shares how Bright Products embeds ethical practices into every part of the company—from R&D and supply chain management to field testing in places like Mozambique, Uganda, and Bangladesh.Together, they explore:- How true sustainability is built through culture—not just compliance- Why engaging directly with affected communities leads to smarter product innovation- How transparency and supplier relationships create competitive advantage- What shrinking humanitarian budgets mean for innovation and resilience- The real challenges of humanitarian supply chains- Why companies must rethink their role in delivering both profit and positive impactIf you’re working in ESG, humanitarian innovation, sustainability strategy, human rights due diligence, or purpose-driven product development—this episode is full of grounded insights you can actually use.Learn more about bright products: https://bright-products.com/👉 Subscribe for candid conversations on strategy, sustainability, and smart business.----Brought to you by Vyve: https://www.vyve.no/Produced by Amplitude Ventures: Your Partners in Early-Stage Venture Building - https://amplitude.venturesBrought to you by Vyve.