Gemma Bray started cleaning obsessively as a way to manage her anxiety after the birth of her first child. Some years later, when Gemma was a stay at home mum, he dared her to take her cleaning onto Instagram and The Organised Mum was born!  I can really relate to Gemma’s need to control something in the early days of motherhood. For me, it was my red lipstick and my business, for her, it was her home. I think we’re all victims of the rose tinted spectacles that are applied to pregnancy and motherhood by social media and society, and the reality can be very anxiety-inducing when there’s so much change and, let’s face it, babies are chaos.  Gemma is very self-depreciating; she calls herself ‘a bad business person’ because she hasn’t got a strong strategy, but she bases her decisions and launches on intuition, which shouldn’t be underestimated! She’s also really honest - building her community took a lot of time, being online can be tough, a 20 second TiKTok can take 2 hours to create, and launching her app was ‘a nightmare’ but as Gemma says, ‘you’re either doing it, or you're not’. There’s some great, practical advice in this conversation, and a real insight into an independent values led business. We finished on how to create and maintain a cleaning habit, you know I love to talk habits, and Gemma has some amazing insight on this! Listen in for: Why Gemma moved away from being a doula The rose tinted glasses that coloured Gemma’s expectations of pregnancy and motherhood and the reality How Gemma channelled her anxiety into cleaning after the birth of her first child Being a stay at home mum Building a community - it’s a lot of work and takes a long time! How Gemma monetizes her IG community How Gemma makes business decisions Starting TOM app Learning to separate business from one’s identity Developing a thicker skin and the rights of passage of being online How you do it - outsourcing, where Gemma spends her time, leaning into skills Gemma’s tip for creating and maintaining a cleaning habit   Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/   About Gemma Bray Gemma Bray is a Sunday Times Best Selling author, creator of The Organised Mum Method and, of course, a mother. As an overwhelmed new mum, Gemma found her anxiety manifesting in hours of cleaning each day. This constant battle for control amidst the chaos of family life, led to a breakthrough moment: things just couldn’t go on in this way. Sitting at the kitchen table she’d already cleaned twice that morning, Gemma mapped out each and every household task, and devised a plan that would keep her home organised in just thirty minutes each day. No more never-ending to-do lists. No more panic at the sound of an unexpected doorbell. And no more weekend cleaning whatsoever. The Organised Mum Method is beautifully simple. With a best-selling app, and best-selling books, to her name, Gemma, also known as The Organised Mum, is making a real difference to the lives of parents around the world. Freeing you from the overwhelm, one load of washing and sticky placemat at a time.   Gemma Bray’s Links: Website: https://theorganisedmum.com/ App: https://apps.apple.com/gb/app/the-organised-mum/id1427750529 Instagram (TOM): https://www.instagram.com/the_organised_mum/ Instagram (Gemma): https://www.instagram.com/gemma__bray/ Youtube: https://www.youtube.com/@theorganisedmum    

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