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Listen "E30: "It feels scarier than it actually is" with Rosie Davies-Smith, founder of PR Dispatch"
Episode Synopsis
Wow. Rosie has one hell of a story! When Covid hit, Rosie Davies-Smith’s PR agency lost 90% of its revenue overnight. She redeployed all her staff to their ‘side-hustle business, PR Dispatch, which started growing exponentially. All with a newborn and a 2 year court case looming. ‘It was hard, but I really enjoyed those first few months’. Let’s be clear here: Rosie is incredibly honest about how hard it was, the lasting impact so much pressure has had on her. But she made it work. And is transparent on ‘how she does it’. TLDR: She doesn’t. This is one of my favourite conversations so far, we also spoke on: Rosie’s one big recommendation for any business How PR Dispatch moved to a 4 day working week Why people respect boundaries Why you need PR for your business The difference between ego- and business-led PR Whether your brand needs a face 3 things you need if you want to start doing PR Links: Website: www.bumptobusinessowner.com Instagram: https://www.instagram.com/bumptobusinessowner/ LinkedIn: https://www.linkedin.com/in/carolinepooley/ About Rosie Davies-Smith Rosie is a Founder who built her business with a mission to prove PR agencies wrong. PR agencies historically have led clients to believe they’re the only ones who can do what they do. After running her own agency for over a decade called LFA, which supported high growth eCommerce & retail businesses to increase awareness through PR. Rosie went on to found PR Dispatch, a platform which powers in-house teams to become the PR experts. Since then, over 2,100 brands have been given the training, expertise and contacts they needed to take control of their PR in-house and secure their own coverage at just 3% the cost of a PR agency. Both LFA & PR Dispatch have been recognised by StartUp100, BBC Apprentice, GBEA, Virgin Start Up, Women of the Future and many more. Not only that but of course Rosie is doing this around her other job Motherhood. Rosie Davis-Smith’s Links: Website: https://www.prdispatch.com/ LinkedIn (PR Dispatch): https://www.linkedin.com/company/pr-dispatch/ LinkedIn (Rosie): https://www.linkedin.com/in/rosie-davies-smith-15191826/ Instagram: https://www.instagram.com/prdispatch/
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