E22: "Your gut and your instinct are the most important thing" with Alina Sartogo and Dini McGrath, Co-Founders of the Wonki Collective

30/11/2023 39 min Episodio 22
E22: "Your gut and your instinct are the most important thing" with Alina Sartogo and Dini McGrath, Co-Founders of the Wonki Collective

Listen "E22: "Your gut and your instinct are the most important thing" with Alina Sartogo and Dini McGrath, Co-Founders of the Wonki Collective"

Episode Synopsis

Co-Founders Alina and Dini met each other at a Founders matchmaking programme, an interesting mix of Love Island and the Apprentice! They pretty quickly started working together, both fired by their mission to stop supply chain food waste. And a lot has changed since then! Alina had a baby 9 months into their business, leaving Dini to head the business as it navigated a change of business model from B2C to B2B SaaS. Now, Dini is about to have her first child, as the Wonki Collective goes out for its first funding rounds. Both really crucial moments in their business and personal lives. And what really shows from our conversation is their absolute trust and faith in one another as Co-Founders, in their gut instincts and their ability to flex and adapt. It’s really inspiring to hear that mat leave when you’re a start up business is possible, but Alina and Dini are also really honest about the financial pressures of being a start up and having to pay for childcare. This is a really important conversation for start ups navigating those early years of business and family life. I hope it’s helpful, and most of all, inspiring.   Resources mentioned: Undaunted: https://undaunted-hq.org/ Bubble App for startups: https://joinbubble.com/for-business/ada-ventures-partners-with-bubble-for-startups_15366.html The Amazing If: https://www.amazingif.com/   Links: Website: www.bumptobusinessowner.com  Instagram: https://www.instagram.com/bumptobusinessowner/  LinkedIn: https://www.linkedin.com/in/carolinepooley/ About The Wonki Collective Alina and Dini were brought together by the ugly truth of the wasteful world we live in. 40% of all food that's produced in the UK never even makes it to a supermarket shelf and gets lost along the supply chain and this duo are on a mission to change this, making it as easy for food manufacturers to buy and sell surplus supply chain ingredients as it is to currently throw them away.   Alina by trade is a commercial lawyer who studied sustainability in Cambridge and Dini is a B-corp global brand builder with +8 years working in the food and drinks industry. After seeing first hand how hard it is for even the most sustainable of manufacturers to map, measure and reduce their surplus easily, they set out upon a mission together to support UK food and drinks manufacturers and protect the planet’s finite resources.   Their solution? The first B2B matchmaking technology for food manufacturers to efficiently identify, sell and redistribute surplus - think Tinder for surplus.  Not only this but Alina welcomed her first child earlier this year and Dini is currently pregnant - they are building a business for our planet while growing our future.  The Wonki Collective’s Links: Website: https://www.thewonkicollective.com/ Instagram: https://www.instagram.com/wonkicollective/ LinkedIn (Wonki Collective): https://www.linkedin.com/company/the-wonki-collective/ https://www.linkedin.com/in/alina-sartogo-57513b5b/ https://www.linkedin.com/in/dini-mcgrath-323b5b62/  

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