E21: "It’s been a real rollercoaster" with Laura Crawford from Mama Bamboo

23/11/2023 47 min Episodio 21
E21: "It’s been a real rollercoaster" with Laura Crawford from Mama Bamboo

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Episode Synopsis

Another mum who found that the corporate world just wasn’t for her after having kids, Laura was inspired to create Mama Bamboo when she couldn’t find a sustainable nappy that fit in with her lifestyle.  Laura waited until her children were at school/nursery before committing to her business idea, and from there in her words, “it’s been a real rollercoaster”. From 300% growth in her first years of business, to being hamstrung by skyrocketing freighting costs (hello 700% increase!) and considering closure, Laura and her team have been through it. We talked about the pressure on mums to be perfect, whether that’s from social media, or just ourselves.  We talked about having it all, and whether that’s ever really possible. And Laura shared some valuable insights on EIS share equity funding, and how that helped her business. I will personally be applying for a job at Mama Bamboo, as will all the mums in Hertfordshire - their ways of working sounded absolutely utopian, and I loved Laura’s “my girls just don’t work that way” when it comes to push back from suppliers and partners. Resources that Laura mentioned: Triodos Ethical Bank: https://www.triodos.co.uk/ Professor Lynda Gratton: https://lyndagratton.com/ More information on EIS: https://www.gov.uk/guidance/venture-capital-schemes-apply-for-the-enterprise-investment-scheme Links: Website: www.bumptobusinessowner.com  Instagram: https://www.instagram.com/bumptobusinessowner/  LinkedIn: https://www.linkedin.com/in/carolinepooley/   About Laura Crawford and Mama Bamboo: Laura Crawford, mother-of-two from Hertfordshire, is the CEO and Founder of Mama Bamboo    Horrified with the impact 3 billion nappies and 11 billion wet wipes a year were having in the UK, Laura Crawford, decided not to return to her previous role as a Management Consultant in the Banking industry after her maternity leave, but to launch her own B-Corp sustainable business. Born from the idea that our babies’ should not have to wear cheap plastic and start their early lives negatively impacting their future world, Laura developed a healthier, more natural, sustainable nappy and wet wipe.   Laura has grown the company to its present £1m turnover with a strong loyal subscriber base. The company has benefitted from +£1 million of investment and recently expanded the product range and launched a marketing campaign to make the brand more mainstream and available.   Laura continues to manage the product range development and certifications, alongside the wider company strategy, sales and marketing activities. Her focus extends beyond the development of greener products, to the global issue of circularity for nappies and wipes; running the #thenappyrevolution campaign and partnering with UCL, Imperial College, Hompost, Envar and Green Bums, Laura aims to implement a nationwide solution to ensure no compostable product goes into the landfill waste stream in future.    Laura’s Links: Website: www.mamabamboo.com Instagram: www.instagram.com/mamabamboouk Facebook: www.facebook.com/mamabamboouk Youtube: www.youtube.com/channel/UCxfgK1zxlW45txyKwB2L2Og

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