Mario D’Aquila — the guest who helped us launch Bullhorns and Bullseyes — returns for the penultimate episode of Season 1 to discuss the lessons he’s learned since we last spoke with him, as well as to outline his shift in mindset and strategy going forward. He, Curtis and Tom discuss the evolution of marketing strategies as companies evolve. They emphasize the importance of KPIs, and the necessity of sales readiness in converting leads. This time, the conversation shifts towards brand building and the transition from lead generation to becoming a valuable resource for customers. 

Takeaways:

Reflecting on the journey of the podcast and its evolution.
The importance of KPIs in measuring marketing success.
Sales readiness is crucial for converting leads into customers.
Brand building is essential for long-term business growth.
Transitioning from lead generation to being a resource for customers.
Measuring marketing efficiency helps in understanding ROI.
Sales training can significantly improve conversion rates.
Building a brand requires faith and a long-term vision.
Aligning marketing and sales efforts is key to success.
Continuous improvement and adaptation are necessary in business.


Learn more about Mario’s company, Assisted Living Services: assistedlivingct.com/
Connect with Mario on LinkedIn: https://www.linkedin.com/in/mario-d-aquila-mba-832aa557/

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